Welcome to Aderans UK - Your Partner in Hair Confidence Since 1965

It all began in 1965, right here in Brighton & Hove. Back then, the bouffant hair trend was all the rage, and Trendco set out to meet that demand by introducing stylish hairpieces. But these weren’t just any hairpieces; they were designed to bring up to the minute style back to everyday life.

At the time, wigs and hairpieces had fallen out of fashion as beauty aids. Keith Forshaw, our visionary founder, knew he had to do more than simply sell wigs - he had to reintroduce them to the world. His solution? The revolutionary idea of “wig parties.” These fun, friendly gatherings in people’s homes sparked excitement and reimagined wigs as fashionable and empowering must-haves.

Fast forward to today, and Trendco has become part of the global hair loss company Aderans, a leader in hair replacement technology and solutions. What hasn’t changed is our unwavering commitment to helping people regain confidence through hair solutions that truly work.

Innovating for You

From our cutting-edge research to our compassionate care, we stand at the forefront of the hair replacement industry. Whether you're experiencing hair loss or simply exploring new styles, we offer a full spectrum of services:

• Wigs, hairpieces, and non-surgical hair systems.
• Scalp micropigmentation and trichology treatments.
• Accessories, headwear, and more.

Our salons span the UK - from Hove in the very south, to Edinburgh - and with our thriving e-commerce platform and partnerships with over 600 wholesalers, we're here for you wherever you are.

Experts Who Care

Our consultants bring decades of experience to every consultation. They understand that hair loss is deeply personal, and their mission is to find solutions tailored to your unique lifestyle. From preventative treatments to instant solutions that restore your look, we’re with you every step of the way.

Giving Back

We believe in making a difference beyond hair solutions. That’s why we proudly support organisations like The Little Princess Trust, MacMillan, Alopecia UK, and Look Good Feel Better. Through these partnerships, we’re not just restoring hair—we’re restoring hope and confidence for those who need it most.

Your Confidence Is Our Passion

At Aderans UK, our goal is simple: to make you feel like the best, most confident version of yourself. We know that hair loss can be one of life’s most challenging experiences, and we’re here to ensure you never face it alone. Every smile we help create is a reminder of why we do what we do.

Thank you for trusting Aderans UK. Together, let's make a difference and fill the globe with smiles.