Trendco opened its doors to the Brighton & Hove public in 1965 with the objective to supply hairpieces that met the then highly fashionable "bouffant" hair look.

Although women had worn hairpieces and wigs for centuries, their use as a beauty aid had been forgotten. Realising that he had to educate, as well as create a demand for his range of wigs and hairpieces, Trendco's founder Keith Forshaw hit upon the idea of organising "wig parties" in people's homes. These parties proved highly successful and soon wigs and hairpieces were back on the map.

Now part of the global hair loss company Aderans, our greatest accolade is our unwavering passion to assist, guide, and offer comprehensive hair solutions to anyone experiencing hair loss, we stand at the forefront of research and development in the hair replacement market, delivering the latest innovations in hair replacement technology.

With salons located nationwide in London, the Midlands, Edinburgh, Hove, Liverpool, Manchester, and Nottingham, a thriving e-commerce platform, and over 600 wholesale customers, Aderans UK is a leading UK specialist and supplier of wigs, hairpieces, hair systems, headwear, accessories, scalp micro-pigmentation, treatment products, and trichology services.

Our consultants, some boasting over 30 years of industry experience, possess a vast array of knowledge on hair loss. They confidently recommend the best solutions tailored to everyone’s specific needs and lifestyle.

We offer a wide variety of options, from non-medical treatments that may prevent further hair loss, procedures that replicate hair follicles for an instant solution, to non-surgical hair replacement systems that disguise existing hair loss.

Aderans is committed to giving back to the community. We work closely with several charities, including The Little Princess Trust, MacMillan, Alopecia UK, Look Good Feel Better, and Trevor Sorbie’s My New Hair. As we grow, we aspire to increase our involvement in these meaningful partnerships.

We are a customer-focused company with a passion for making women, men, and children look and feel confident. For us, the most important part of our work is adding smiles to the faces of those going through potentially one of the most distressing times of their lives.

Thank you for choosing Aderans UK. Together, we can make a difference.