Hair loss can be an incredibly personal and emotional journey. Whether it’s caused by alopecia, stress, medical treatment, hormonal changes, or simply genetics, losing your hair can affect your identity, self-confidence, and sense of control. It’s something that’s often misunderstood, and for many, it feels isolating.
But here’s the truth: you are not alone. There is a growing, supportive, and deeply inspiring community of people sharing their experiences and creating safe spaces for others going through similar challenges. These influencers are breaking down stigma, spreading awareness, and showing the world that beauty, confidence, and strength come in all forms—with or without hair.
Here are 10 incredible hair loss influencers who you need to be following on Instagram right now…
Jo @baldmothertucker
Raw, real, and relentlessly empowering—Our Aderans Ambassador Jo is a must-follow for anyone dealing with alopecia or hair loss. Not only does Jo do tutorials and wig try-on videos showing the latest wig styles, but she has also recently appeared on Channel 4’s First Dates – continuing to raise awareness for alopecia!
Kay @kaywearswigs
A true wig queen. Kay breaks down the art of wig-wearing with tutorials, reviews, and style inspo. She makes navigating hair alternatives feel fun and empowering, showing that you can rock any look!
Kay is also one of our Aderans Ambassadors and has written a blog on her hair loss journey, which you can read by CLICKING HERE
Laura @lauo.neill
Laura is one of our amazing Aderans Ambassadors. She creates inspiring beauty content, including tips for those experiencing facial hair loss—like brows and lashes—alongside hair tutorials, mental health insights, glimpses into family life, and so much more.
Abbie @abbz_alopeciax
Our Aderans ambassador Abbie shares her hair loss tips online to the alopecia community. Abbie has Alopecia Universalis which means total hair loss. She often posts videos with her identical twin sister Elle (who has another form of alopecia – Alopecia Areata).
“5 years ago, my life with hair changed massively - but 5 years on I never would have believed I’d be this comfortable with my hair loss & the fact that I’ll most likely be wearing wigs for the rest of my life. I still have days where I get frustrated about wearing wigs (if I’m feeling a bit overstimulated and just don’t want to bother gluing down a wig etc, or just in a mood where all I want to do is have my bio hair back & chuck it up in a messy bun) but I do really love it & it’s just part of me now”
Jessica @jessicarose.newman
Jessica documents her life with alopecia universalis. She is amazing at spreading awareness, providing a safe online space for everybody, and showing people you don’t need hair to be fabulous! “Normalising alopecia babes on your page”
Emily@alopeciadiaries_
Emily provides a mix of wig styling and educational content on her page. She is also a fantastic presenter in her spare time – she even hosted our 2024 Aderans Charity Fashion Show! Read all about it by CLICKING HERE
We spoke to Emily on our 'Losing It' podcast a while back. She shared her inspiring journey through self-love, resilience, and embracing her alopecia. Emily discusses everything from the pressures of youth, to building a better relationship with ourselves.
Have a listen by CLICKING HERE
Nicole@thebaldingdiaries
Having suffered with hair loss on and off since she was 13, Nicole decided to share her story online at the start of 2024 as a way to cope and connect with others in the same boat! Find her page for all things hair loss, wigs and education!
Ben @ben_salgood
Ben’s making it no big deal to talk about male hair loss! On his page he shows how easy it is to install hair systems at home—and how much they can boost your look and confidence.
Charlotte @thealopeciantricologist
Charlotte shares her experience with hair loss on her socials to help others! She also modelled in our Aderans Charity Fashion Show - raising money for vital hair loss charities!
Megan @meggy_moos_mane
After catching Covid-19 Meg’s world was turned upside down after she started noticing patches bald patches on her head.
“Coming out to friends and family, or posting about the experience on social media gave me the boost I needed to start wearing wigs outside of the house. Social media, especially, gave me the opportunity to take back control and share my story.”
You can read all about her journey by CLICKING HERE
These 10 influencers are helping hundreds of people embrace their journey, reclaim confidence, and find their community. Whether you're looking for practical advice or just a daily dose of style and empowerment, these accounts are the ones to watch!
